ENGAGEMENT GAMES
Fully integrated, cross-vertical mini-game engagement
Discover Playtech's exclusive engagement games, designed to captivate players and elevate brand interaction.
Excitement
Engagement Games keep players excited and invested, driving higher customer satisfaction and loyalty.
Customizable Campaigns
Tailor your promotional strategies to meet specific business needs.
Instant Rewards
Users receive prizes instantly, allowing them to choose whether to use immediately or save for later.
Flexible Prizes
Boost traffic to specific content by awarding relevant prize types (Free Spins/Golden Chips/Cash).
Key Features
What are Engagement Games?
Engage, retain and reactivate players with Engagement Games, where gamification meets rewarding customer experiences!
Engagement Games are designed to offer a thrilling array of rewards to customers, ranging from exciting casino prizes like free spins, bonuses, and golden chips, to tangible treasures such as signed merchandise, or luxurious holidays!
The magic of Engagement Games lies in their ability to connect with players at their peak moments of engagement. By offering these games while players are already immersed in their activities, we significantly boost their engagement and enhance their overall experience.
How does it work?
Engagement Games are ideal cross-sell tools; for example, award Golden Chips to slots players, promote new and exclusive content, or design your campaign around a headline-grabbing tangible prize.
Campaigns can be centred around specific brands or game suites, or even tailored to lapsed players, with entry to an Engagement Game used as an incentive to play again.
Prize allocation is randomised, with a ticket sequence generated in advance and qualifying players receiving the next prize ticket in the queue. The outcome of the game itself is also predetermined and not affected by the player's actions, meaning new games do not require certification.
Prize distribution is flexible, meaning operators can choose to spread prizes equally across a campaign with consistent costs throughout, or to weight prize distribution, saving higher value prizes or a larger number of individual prizes for key points and milestones within a campaign.
Varied Game Content
Our growing portfolio of Engagement Games is designed to captivate users and drive meaningful brand interactions. We offer a variety of proven game mechanics that are both entertaining and effective at increasing participation:
Picker-Style Games - Let users choose from a set of icons to reveal prizes. Great for driving repeat engagement and building anticipation.
Scratch Card Games - Digitally mimics the classic scratch-off experience, offering instant gratification and a tactile sense of reward.
Spin the Wheel Games - Click to spin the wheel of fortune and reveal your prize.
Dual-Layer Picker - Adding a second level of interaction to the picker game, this option offers deeper engagement and more complex reward structures.
To support these experiences, we’ve developed a rapid game creation framework that enables fast deployment of custom-branded games. Whether you’re planning a:
Seasonal campaign
Sporting event tie-in
Product launch
Branded content initiative
...our framework allows us to create tailored game experiences quickly and efficiently, without compromising on creativity or performance.
Picker Style Games
Pick and win! Select and reveal a prize like Free Spins, Golden Chips and more!
Lil Demon™ Prize Picker
Games Included
Leprechaun's Luck Prize Picker
4th July Prize Picker
Lucky Bass Prize Picker
Treasure Chest Prize Picker
Age of the God™ Prize Picker
The Walking Dead™ Prize Picker
Rocky™ Prize Picker
Fire Blaze Prize Picker
Halloween Prize Picker
Christmas Prize Picker
Gold Hit™ Prize Picker
Chinese New Year - Year of the Dragon Prize Picker
Chinese New Year - Year of the Snake Prize Picker
Oink Oink Oink - Prize Picker
Christmas Pick Your Bauble
Scratch Games
These cards are itching to be scratched. Reveal three matching symbols to win your prize!
Football Fiesta Scratch
Games Included
Racing Day Scratch
Cash Collect™ Scratch
Empire Treasures Scratch
Lucky Clover Scratch
Championship Scratch
Prize Wheels
Spin to win! Click to spin the wheel of fortune and reveal your prize.
Age of the Gods™ Prize Wheel
Games Included
Wheel of Fortune
Mega Fire Blaze: 3 Wizards™ Prize Wheel
Fire Blaze: White Witch™ Prize Wheel
Dual-layer Games
First reveal your prize, then reveal a multiplier. Double the prizes means double the fun!
Breaking Bad™ Dual-Layer Prize Picker
Player Journey
1. Popup Message
Player completes an action to trigger the Engagement Game Message
2. First Pick
Player clicks 'play now', the mini game is launched in an iframe and they make their first pick
3. Second Pick
Player chooses a second pick, in this case players select a character to win a multiplayer
4. First Reward
Player has won 5 Free Spins & the game transitions to the next pick
5. Second Reward
Player has won a x2 multiplier which is now added to their 1st pick win of 5 Free Spins
6. Prize Message
Player sees their total win of 10 Free Spins. If they click 'accept', the prize is added to their account
Monitor. Track. Measure.
Everything needed to track ongoing campaign performance, with comprehensive campaign statistics around entries, prizes and costs.
A detailed history for all campaign activities, allowing queries by campaign, player, prize type, and more to assess success rates. Optional notifications of high-value prize awards and other significant campaign milestones.
Ready to get started?
Reach out to your Playtech Account Manager or the Casino Product team to starting planning your Engagement Game campaign!
Playtech plc is licensed and regulated by the UK Gambling Commission. Remote operating licence number: 038516-R-319097-029. Non-remote operating licence number: 038516-N-319098-019.