DISCOVERY’S #1 RATED PREMIERE TITLE COMBINED WITH THE POWER OF CASH COLLECT™
One of the most successful reality television franchises of the 21st Century meets the hottest property in slot games with Gold Rush: Cash Collect™ – an exclusively licensed new branded game from Playtech’s Cash Collect power suite.
Beginning in 2010, Gold Rush quickly became an international success, spawning several spin-offs and building a significant, loyal fanbase in the process. Now in its 13th season, Gold Rush remains a major draw with TV viewers – creating a potentially huge audience for the game.
Discovery’s #1 rating premiere title
A top-performing TV show for 13 seasons
Exclusively licensed to Playtech for Casino content
Most watched Friday night TV show with the valuable 18 – 49 year old male demographic from its first season
Over two million Facebook fans and 265k+ Instagram followers
CASH COLLECT™: A PLAYTECH POWER SUITE
Launched in 2021, the Cash Collect™ hit has become one of Playtech Casino’s most successful suites in the UK and key European markets, with games such as Sahara Riches and Leprechaun’s Luck becoming instant chart-toppers. The suite is built with an innovative mechanic, where a special main game symbol both awards on-reel cash prizes and determines the number of Free Games. Each game in the suite also has its own distinct feature, creating a sense of anticipation around new releases and encouraging players to try them all.
The ongoing development of brands such as Cash Collect is a key part of Playtech’s “power suite” game development strategy. Power suites are designed to combine the best in innovative slot design and mechanics with a distinctive narrative, look and feel to engage players with a brand. Players look forward to new releases within the suite, while operators can build on that anticipation with innovative marketing techniques.
BRINGING TWO GREAT BRANDS TOGETHER
Having launched in the UK and Europe in January, Gold Rush has proved to be one of the top new titles of 2023, winning the CasinoBeats Game Developer Award for Game Licensed Content. The major appeal of the Gold Rush brand creates an ideal opportunity to replicate the success of the Cash Collect brand in the US market, with the potential to attract two key audiences – and Playtech has a wide range of special features and promotional tools on offer to help you make the most of this opportunity.
HOW TO PLAY
Deep in the gold mine, players can uncover in-game cash prizes – including the fixed Grand, Major, Minor and Mini prize pots – Free Games, Gold Wilds and, most importantly, Cash Collect symbols. When combined with a Cash Collect symbol, prizes and Free Games are awarded to the player, with the opportunity to win several prizes on a single spin.
In the Free Games, Cash Collect symbols move on each spin to keep win potential high, before eventually exiting the reels. If a player lands an arrow symbol, this resets the Cash Collect symbols to their original position, keeping them on the reels for longer.
Additionally, the main game features two special features – the Nudge feature, which can move Cash Collect symbols onto the reels and turn a losing spin into a winning one, and the Pay Dirt feature, where a digger drops extra prize symbols and Wilds onto the reels at random. Various members of the Gold Rush crew pop up during gameplay with commentary, adding an extra sense of engagement.
• Four fixed in-game prizes
• Free Games with moving Cash Collect symbols for potential retriggers
• Two main game special features
• Balanced volatility, appealing to a wide audience
PROMOTIONAL TOOLS TO ENHANCE YOUR CAMPAIGNS
Leaderboards: Adding an element of competition
Can your players strike gold and score big wins? Issue rewards to players as they play and add an element of competition with a Gold Rush-themed Leaderboard!
Suggested promotion:
Run weekly leaderboards leading up to the Christmas period
Issue points to players based on their win-to-bet ratio
Give bonus points for achieving specific goals
Shock and surprise your players with spot prizes
Mystery Parcel: Increase in-game engagement
Our popular and flexible Mystery Parcel mechanic is a unique way to increase in-game engagement. The widget is dynamic, meaning that within the game, the parcel possession time is based on the number of active players at any one time. The widget “knows” when to speed up or slow down the movement of the parcel, ensuring that all prizes are given away during the promotional period, but not too quickly – meaning there is always a prize in play.
Operators can configure prize value and volume, with a mixture of Free Spins, cash prizes, leaderboard loyalty points, and more.
Playtech plc is licensed and regulated by the UK Gambling Commission. Remote operating licence number: 038516-R-319097-029. Non-remote operating licence number: 038516-N-319098-019.